About Me
Hi, I’m Hatsie — a recent graduate of the University of Wisconsin–Madison, where I studied Consumer Behavior and Marketplace Studies and Art History, with a minor in Entrepreneurship. As a naturally attentive consumer, I’m especially interested in how people navigate digital and physical shopping environments, and how layout, product presentation, and visual storytelling shape discovery and decision-making across the customer journey.
My interest in fashion and beauty is where this curiosity becomes tangible. In my Studio, I share projects, visual work, and written observations that explore styling, trends, and brand narratives through a customer-experience lens. I see fashion not only as self-expression, but as a powerful entry point into understanding product discovery, merchandising, and emotional connection with brands.
Living and studying in Paris and Madrid in 2023 sharpened my awareness of how culture, retail environments, and design influence everyday consumer behavior and personal style. As I begin my career, I’m eager to gain hands-on experience in collaborative, fast-paced environments where I can learn quickly, contribute thoughtfully, and continue building skills in digital commerce and customer experience.
My interest in fashion and beauty is where this curiosity becomes tangible. In my Studio, I share projects, visual work, and written observations that explore styling, trends, and brand narratives through a customer-experience lens. I see fashion not only as self-expression, but as a powerful entry point into understanding product discovery, merchandising, and emotional connection with brands.
Living and studying in Paris and Madrid in 2023 sharpened my awareness of how culture, retail environments, and design influence everyday consumer behavior and personal style. As I begin my career, I’m eager to gain hands-on experience in collaborative, fast-paced environments where I can learn quickly, contribute thoughtfully, and continue building skills in digital commerce and customer experience.